Have you ever felt like you had a fantastic idea, were working hard on something that everyone should know about, or thought that people would line up at the door once they knew what you knew? You’re not alone. Jason was like that as well.
Jason had been trying to negotiate this deal for a while now. As a start-up with very little money coming in, he could not afford to do everything that this potential partner was looking for. They were too big. It would be an amazing opportunity, if he could land it. “All I am doing is giving in this deal. Where is the WIN-WIN,” Jason thought. “I’m bringing a ton to the table. No, I do not have the clients that these guys have, but my resources must be worth something too. Isn’t there value in having me as a partner?”
When Jason came to me and recanted his story, it became clear what the issue really had been. “Jack, you haven’t realized your true worth yet,” I said to him. He stared at me with a puzzled look. I could tell that he was wondering if I had listened at all to what he was telling me. I leaned back in my chair and calmly said, “Let me explain. Many people are constantly searching for the WIN-WIN. I was one of those people for many years. During those years, I also wondered why things weren’t working out for me; why none of these great partnerships ended up the way they were supposed to; why I ended up with nothing but bad blood and more debt. Then it occurred to me. I was basing my value on what I was getting in return, not what I was actually giving away. I was so scared that I would not get enough in return that it effected my ability to give and give freely. So, I changed my perception. I began to give more and in as many ways as possible. I became proud of what I was providing people and told them to share freely. I started to equate my worth to what I was giving and the amount I was giving each day. That small change in mindset ended up being a huge breakthrough for me. The more I gave, the more I received: business began pouring in; potential partners started coming to me with fantastic opportunities; people began offering me vacation gateaways in exchange for advice, and my relationships with friends and family strengthened and became healthier. Make sense?”
Jason walked away a little skeptical, but still willing to try a new approach. I mean, what did he have to lose? So, he set out and got to work.
That was nine months ago. Now, Jason’s company is doing extremely well. That deal that he was working on fell through, but at the same time another deal came his way; a much bigger deal than the previous one. Now, Jason is constantly conscious of the value he and his company bring to the table instead of focusing on what they will receive in return and that has made all the difference.
What value can you provide to someone? Do you base your worth on what you get or what you receive? What’s your story? We would love to hear from you.