http://ja-nae.net/blog Adventures In: Experimentation, Imagination & Sophistication Fri, 03 May 2013 18:56:54 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 http://ja-nae.net/blog/game-changer-transmedia-storytelling-for-the-little-guy http://ja-nae.net/blog/game-changer-transmedia-storytelling-for-the-little-guy#comments Thu, 12 Apr 2012 16:52:36 +0000 Ja-Naé http://ja-nae.net/blog/?p=5152 Game Changers. They come in all shapes and sizes. Today on my Game Changer segment on The Pulse Network, I dug into the definition of transmedia and how brands are using it today. Check it out: But there is a major misconception when it comes to transmedia storytelling. Many believe that you have to be associated with a film or a large brand. That just isn’t the case. You can be a small business, an entrepreneur, a group, non-profit, volunteer organization…you name it. And for you “little guys” out there, here are three ways to get started: What is Your Story: Before you can do anything, you must decide what your story is about. What is the journey? What obstacle(s) do your “characters” face and how do they overcome them? Pick 3 Entry Points: Once you have your story in place, pick three entry points for into your story. These entries points can be a segment of time, a sub storyline that compliments the world you’re trying to create, or the introduction of a supplementary character. Pick 3 Channels: For each entry point, use a different channel to tell the story. Maybe a piece of the story is told through video, where [...]]]> http://ja-nae.net/blog/game-changer-transmedia-storytelling-for-the-little-guy/feed 0 http://ja-nae.net/blog/7-ways-to-help-women-in-technology http://ja-nae.net/blog/7-ways-to-help-women-in-technology#comments Tue, 19 Jul 2011 15:04:25 +0000 Ja-Naé http://ja-nae.net/blog/?p=4424 This weekend, I came across two articles that made me step back for a moment. The first was the Wall Street Journal’s blog post, “Addressing The Lack of Women Leading Tech Start-ups.” In the post, WSJ tries to address the question of “Where are all the women in tech?” They mention that there is no shortage of opinions about the issue but the core of the article isn’t really being addressed. It must be noted overall that equality has come a long way even in the short time that I have been in the professional world. Where the disparity seems to be is why there are so few women in the technology industry. The next article I came across was a TechCrunch response by Michael Arrington entitled, “ Too Few Women In Tech? Stop Blaming The Men.” In the article, Arrington tries to sympathize with the issue but is fed up with the blame game. Can you blame him? I don’t. Below is an infograph compiled by Socialcast.com that looks at a number of dimensions in the technology industry comparing male vs female ratios. A few key insights: According to Dow Jones VentureSource, 11% of U.S. firms with venture-capital backing in 2009 [...]]]> http://ja-nae.net/blog/7-ways-to-help-women-in-technology/feed 6 http://ja-nae.net/blog/how-obama-can-use-transmedia-storytelling-in-marketing-his-re-election http://ja-nae.net/blog/how-obama-can-use-transmedia-storytelling-in-marketing-his-re-election#comments Wed, 06 Apr 2011 19:22:19 +0000 Ja-Naé http://ja-nae.net/blog/?p=3717 Organizing people around a common goal and empowering them to act is no easy feat. However, Obama’s presidential campaign was a fantastic example of how it could be done using technology and social platforms. It is why he is one of the example in my upcoming book, “How to Create a Revolution: A Step-by-Step Guide from History’s Social Influencers.” So, when Obama announced his campaign for re-election, it started my wheels on how he could do things differently-really create an empowered experience for his supporters through transmedia storytelling. In the video below, I give three suggestions. Take a look. What storytelling ideas do you have for this re-election campaign, or any campaign for that matter? We would love to hear from you. Related Posts: Social Marketing, Metrics and the Relationships They’re Built On Why I Started Our Revolution How Leaders Can Be Great By Asking The Hard Questions]]> http://ja-nae.net/blog/how-obama-can-use-transmedia-storytelling-in-marketing-his-re-election/feed 2 http://ja-nae.net/blog/the-revolution-how-you-can-help http://ja-nae.net/blog/the-revolution-how-you-can-help#comments Wed, 12 Jan 2011 21:33:50 +0000 Ja-Naé http://ja-nae.net/blog/?p=3281 Life has a funny way of teaching us the lessons we are supposed to learn. As I strolled through the silent snowy streets today, I realized that these lessons I have learned over the passed few months were always there waiting for me. I had to laugh out loud (and then looked around to see if anyone saw this woman walking in the middle of the street laughing to herself), because life is so simple that sometimes we forget. We forget what we are suppose to learn, but also what we’re meant to teach others. So, it’s time. Each of us have the power to change the world. Everything you do sets the course for a series of events. Some will directly impact you and some will not. But they still come from you. And that is why I need your help. Starting in February, I’m launching Revolution! Revolution! is an interactive transmedia project that will empower each and every one of us to help facilitate change in some way, no matter how small. Whether its change at home, in your community, globally or just within you- you will have the tools you need to be the change you wish [...]]]> http://ja-nae.net/blog/the-revolution-how-you-can-help/feed 3