Game Changers. They come in all shapes and sizes. Today on my Game Changer segment on The Pulse Network, I dug into the definition of transmedia and how brands are using it today. Check it out: But there is a major misconception when it comes to transmedia storytelling. Many believe that you have to be associated with a film or a large brand. That just isn’t the case. You can be a small business, an entrepreneur, a group, non-profit, volunteer organization…you name it. And for you “little guys” out there, here are three ways to get started: What is Your Story: Before you can do anything, you must decide what your story is about. What is the journey? What obstacle(s) do your “characters” face and how do they overcome them? Pick 3 Entry Points: Once you have your story in place, pick three entry points for into your story. These entries points can be a segment of time, a sub storyline that compliments the world you’re trying to create, or the introduction of a supplementary character. Pick 3 Channels: For each entry point, use a different channel to tell the story. Maybe a piece of the story is told through video, where [...]
