What are you willing to pay for sound advice that you could not get anywhere else? How much is your freedom and flexibility worth to you? What about a personal relationship that changes how you view life and yourself? Can you put a price tag on any of these things? Probably not. But we try anyway. This topic has been on my mind since I read Tamar Weinberg’s “The Audacity of Free: The Products and Services Edition.” Within that same week, I had several people ask me for free copies of “How to Start Your Business with $100” and wanted me to give a few hours of my time. Though I am willing to sit down with a friend or someone who has invested in me personally (as I have in them, as well), what is $19 to someone who buys a latté everyday? Why do we think it’s acceptable to expect things for free? Answer: We’ve trained one another to think it’s right to do so. Through various avenues, including social media, we have allowed for our sharing revolution to diminish our perception of value. We have become believers that we can get everything we want at no cost to [...]
