Tag Archives: starting your business with $100

How to Minimize Risk

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This morning, I spoke to a group of women entrepreneurs over breakfast.  After the talk, one of them came up to me and asked how I assess risk. She disclosed that she had a few businesses and they have never really taken off the way she thought they would. She asked me what I would do if I was in her situation.
That’s easy for me to answer, because I’ve been in that situation many times!  There are a ton of ideas that I thought would be good project and ventures – and they just weren’t.  I’ve had ideas crash and burn just like everyone.  It’s all part of the process and it led and led to a lot of trial and error (and a loss of money).
Fortunately, I have learned from these experiences and developed a system for what businesses I start and how I invest in them.  And now you can benefit from my mistakes and experience by following my rules:
1. Less is More. When I am assessing a new product or service, I determine the value of the minimum product or service I can create to shop around.  How can I bundle the most minimal version and [...]

Building Your Social Media Team: Outsourcing?

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A few months ago, I wrote a post on social media use and asked the question “Should you outsource it?”  Needless to say, the conversation continues to be a hot one. I am of the school of thought that even if you are a small business owner or an entrepreneur, you can outsource small things such as blog writing, video editing, video uploading, and social bookmarking.
Here are what some others had to say on Facebook and the previous post about building a social media team and if you should outsource:
Sherman Mohr
I’m a fan of outsourcing “tasks” not strategies. Once the communication and engagement plan are in place, hiring a contractor to engage, post, escalate responses, and categorize and measure activities is a good way to grow your presence.
Directory submission, Youtube and video posts are not strategic in nature and may be outsourced with great effectiveness.
Altaf Shaikh
Thrash on concepts and ideas internally, create a blueprint and then outsource execution, would be the way I would approach it. The other point I would like to add is that – social media works but takes a lot of time to gather that critical mass so outsourcing is a step in the right direction [...]