
This morning, I spoke to a group of women entrepreneurs over breakfast. After the talk, one of them came up to me and asked how I assess risk. She disclosed that she had a few businesses and they have never really taken off the way she thought they would. She asked me what I would do if I was in her situation.
That’s easy for me to answer, because I’ve been in that situation many times! There are a ton of ideas that I thought would be good project and ventures – and they just weren’t. I’ve had ideas crash and burn just like everyone. It’s all part of the process and it led and led to a lot of trial and error (and a loss of money).
Fortunately, I have learned from these experiences and developed a system for what businesses I start and how I invest in them. And now you can benefit from my mistakes and experience by following my rules:
1. Less is More. When I am assessing a new product or service, I determine the value of the minimum product or service I can create to shop around. How can I bundle the most minimal version and [...]




