Recently, I have been asked by my clients on how they can use Google Plus for their businesses while waiting for the business pages to be opened to the public. Here is my post for Overdrive Interactive giving my thoughts: In just one month Google+ has continued its exponential growth reaching 20 million users last week. A few days ago, Google removed several business accounts from Google plus (such as Ford and Sesame Street), but left other brands such as Mashable (because it transferred the brand to a person – Pete Cashmore) to play in beta. Though there has been an announcement that Google+ will be open to the public shortly, many businesses are wondering when they can create their own proper business page. Let’s explore the importance of preparing your brand for that eventuality and some things you can do in the mean time to prepare. The Importance of Google+ for Brands So why should your brand really care about being on another social platform anyway? Is this just another channel for engagement? Well, if you care about your company’s online reputation and its search ranking, consider these things: Google Plus VS. Facebook Facebook faces a major challenge from [...]
