Tag Archives: social media influence

Social Media used for Classroom Learning

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Many teachers are struggling trying to keep social media, like Facebook and YouTube, out of their classrooms. But they could be missing out an innovative and effective classroom learning experience.

Recreating Connecticut through Social Influence

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Grassroots social influence is absolutely achievable. The small team of individuals who put together Connecticut’s Social Web Week in under 6 weeks will tell you that. Social Web Week (hashtag #swCT) is a week of social media influenced events occurring around the greater New Haven area. For a list of the 30 events in 7 days, click here. What’s great about this event, is that it was pulled together by a group of people who didn’t know one another before its conception. Furthermore,  it has received major attention from local government and press (check out @AnnNyberg and @CityEditor). Even Yale had something to say about this: @YLSAA: Social Web Week CT – 2010, a completely grassroots initiative for, with, by the people of CT. #swct #yale @yale – interesting 7/10-7/16″ I was grateful when the #Getitdone team extended an offer for me to come in and help this crew kick off the week long event. They even got me to sing the kick off, as seen in the video below. It is my hope that the participants, local officials, and media will take this opportunity to look at how Connecticut can reinvent itself and grow through social economics. With so [...]

The Future of Social Media Influence

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Your social media influence is important to me. Last week, after Mashable’s International Social Media Day event in Boston, I was left with a lot of unanswered questions. Of them all, the most important one being: What is the future of social media influence as it relates to business, government, and the empowerment of global social advocacy? Here is the video I put together (with a little help from the Boston crew) for my talk that night at the Social Media Day event in Boston. It includes some of my thoughts: It’s funny when you have a question, answers start to appear. Since this weekend, there has been much debate surrounding Fast Company’s Influence Project. Some think it is a great concept, others agree with Amber Naslund and believe that Fast Company has it all wrong (read her great post “How Fast Company Confused Ego with Influence“). On the other side of the coin, we have ThoughtLead running their Influencer Project this evening with 60 of the webs influencers who will be giving their 60 seconds of advice on how to gain more influence. If you’d like to register, click here. For me, in order to look at the future [...]

What Foursquare and Gowalla Teach Us About Social Media Influence

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Should location-based services be taken at face value or should we find a creative strategy and help shape how they’re used? Aaron Strout wrote a great post yesterday entitled, “Are FourSquare and Gowalla Just Shiny Objects?” Now, I am a huge proponent of using social media for social good. This post and its comments made me wonder: What can Foursquare and Gowalla Teach Us About Social Media Influence? Here is some of what Aaron had to say: Loyalty At the end of the day, location-based services like FourSquare and Gowalla are ultimately going to be best at creating long-term loyalty with existing customers. Companies like Tasti D-Lite have started to figured this out by feeding their reward programs through point of purchase experiences which in turn check users into social sites like Twitter and FourSquare. And when a customer checks in, he/she earn points toward free food/drinks. Discovery One of the things I like most about FourSquare from a personal perspective is the discovery element — both in terms of places and people. As someone that is still feeling his way around Austin, TX, I love watching colleagues like Natanya Anderson (big time foodie), Doug Wick and Kathy Warren alert me to good [...]

Building Your Social Media Team: Outsourcing?

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A few months ago, I wrote a post on social media use and asked the question “Should you outsource it?”  Needless to say, the conversation continues to be a hot one. I am of the school of thought that even if you are a small business owner or an entrepreneur, you can outsource small things such as blog writing, video editing, video uploading, and social bookmarking. Here are what some others had to say on Facebook and the previous post about building a social media team and if you should outsource: Sherman Mohr I’m a fan of outsourcing “tasks” not strategies. Once the communication and engagement plan are in place, hiring a contractor to engage, post, escalate responses, and categorize and measure activities is a good way to grow your presence. Directory submission, Youtube and video posts are not strategic in nature and may be outsourced with great effectiveness. Altaf Shaikh Thrash on concepts and ideas internally, create a blueprint and then outsource execution, would be the way I would approach it. The other point I would like to add is that – social media works but takes a lot of time to gather that critical mass so outsourcing is [...]