Tag Archives: outsourcing

Outsource your accounting

Are you an entrepreneur or small business owner looking to outsource your accounting. Here is a segment from my book, “How to Start Your Business with $100” due out this May: Did you know that 80% of your profits come from 20% of your customers?  For this very reason, it will benefit your business to know WHAT your customer needs, and WHY they buy your products/services.  Chances are, your loyal customers return over and over again because they trust YOUR skills in what you do best. OUTSOURCING menial tasks can offer you more time to do just that.  When you can focus on what you love to do, you can enlist others to do your paper-pushing (or, as I like to call it, your “dirty work”). Outsource your accounting (bookkeeping, payroll, financial analysis, tax-related issues) I am no math whiz, so learning and maintaining detailed financial records often results in wasted time and added stress.  I once tried setting up my accounting in Excel; while I love this program, it resulted in a lot of wasted time – time I could have spent making a new business contact or taking a trip!  This is why I utilize online resources to [...]

Passive Income: The Importance of it and Low Maintenance Profits

Entrepreneurs, small business owners, stay at home moms (and dads) and professionals with a 9 to 5 workweek say the same thing to me: There isn’t enough time in a day. Because there are only so many hours in the day, you need to maximize your profit-making activities through every possible resource.  Passive Income (PI) can best be described as a source of profits that are yielded through very little effort on your part.  Passive Income should be seen as a supplemental income source – NOT as a primary income source. As I explain in How to Start Your Business with $100, PI is important not only for the sake of increased profits but also for marketing, networking, and strategic partnering.  One of the most common forms of passive income are affiliate marketing programs.  Affiliate programs are incredibly fruitful for small businesses.  One way that I’ve utilized affiliate programs is through the Wild WE website; I’ve identified partners that may be useful to Wild WE members, and provided a link to these partners’ websites from the Wild WE homepage.  In return, the Wild WE received space on partner websites as well.  Affiliate Scout, an extensive directory of affiliate programs, is [...]

Entrepreneurs: Why Working for Yourself is Good for Your Health!

Are you an entrepreneur? Small Business Owner? Artist or Freelancer? What about a mom entrepreneur? If you are reading my blog, chances are that you fully understand why you are – or would like to be – a self-employed entrepreneur.  I offer a list of my motivations in my book, How to Start Your Business with $100.  All entrepreneurs can agree on at least a few things:  We went into business for ourselves because we enjoy what we do, we believe in what we do, and we want to have a bit more control over our work schedule and professional habits. What some entrepreneurs may not realize is that there are inherent health benefits for the self-employed.  I offer a list of four benefits, but want to build this list with your help! Working for yourself reduces stress: By having more control over the clients and workload you assume, you can control your own workload, instead of having some pesky manager stack piles and piles of work on your desk as you watch in horror.  Helpguide.org offers a great list of resources to help cope with stress in the workplace; as a self-employed individual you have control over your own [...]

Tiger Woods: Rebuild His Brand?

Since this past Thanksgiving, the public has been enthralled with the story of the Tiger Woods affair.  While I am sure that there is a healthy portion of the population who finds the saga interesting for gossip-purposes, there is also a very notable component that goes un-discussed on programs like Headline News or Entertainment Tonight:  the idea of the Tiger Woods brand being tarnished, and potentially beyond repair.  In a recent blog post, Gwen Knapp of the San Francisco Chronicle made a recommendation to Tiger Woods: “Stop being a control freak.”  I wonder if his control is the only thing that made his brand stick for so many years. Unfortunately, it seems that Woods has backed himself into a corner.  He forced his brand not only on the public, but also on himself.  As the Brand Personality framework notes, one of the key facets of a successful brand personality is sincerity.  Tiger Woods “family man” brand was incredibly successful because he truly seems to love his wife and kids; yet he tarnished his brand when he failed to live it. As I discuss in How to Start Your Business with $100, your brand should be a way of life, and [...]