Organizing people around a common goal and empowering them to act is no easy feat. However, Obama’s presidential campaign was a fantastic example of how it could be done using technology and social platforms. It is why he is one of the example in my upcoming book, “How to Create a Revolution: A Step-by-Step Guide from History’s Social Influencers.” So, when Obama announced his campaign for re-election, it started my wheels on how he could do things differently-really create an empowered experience for his supporters through transmedia storytelling. In the video below, I give three suggestions. Take a look. What storytelling ideas do you have for this re-election campaign, or any campaign for that matter? We would love to hear from you. Related Posts: Social Marketing, Metrics and the Relationships They’re Built On Why I Started Our Revolution How Leaders Can Be Great By Asking The Hard Questions
Tag Archives: Marketing
I cannot stress enough how essential it is to build company culture. In fact, whether you’re a new small business entrepreneur or an old hat at running a business, this is one of the most important things to focus on. Your company culture is directly tied to your brand, and it affects people’s perceptions about your brand. In today’s podcast, “Simple Ways to Build Company Culture”, I talk about how this can make or break your business. [Audio clip: view full post to listen] When you think about company culture, what are some of the first things that come to mind? Join the conversation by leaving me a comment today. Connect with Ja-Naé on Twitter, LinkedIn, Facebook ______________ Looking to start a business or own a small business? Please consider buying my book, How to Start Your Business with $100 because it will save you thousands of dollars and you should find what you’re looking for.
What are you willing to pay for sound advice that you could not get anywhere else? How much is your freedom and flexibility worth to you? What about a personal relationship that changes how you view life and yourself? Can you put a price tag on any of these things? Probably not. But we try anyway. This topic has been on my mind since I read Tamar Weinberg’s “The Audacity of Free: The Products and Services Edition.” Within that same week, I had several people ask me for free copies of “How to Start Your Business with $100” and wanted me to give a few hours of my time. Though I am willing to sit down with a friend or someone who has invested in me personally (as I have in them, as well), what is $19 to someone who buys a latté everyday? Why do we think it’s acceptable to expect things for free? Answer: We’ve trained one another to think it’s right to do so. Through various avenues, including social media, we have allowed for our sharing revolution to diminish our perception of value. We have become believers that we can get everything we want at no cost to [...]
Last week, I had a great conversation with Evan Burfield of Synteractive on marketing and its traditional archetypes. After hanging up the phone, it made me wonder: Is the traditional CMO archetype dead? If so, what has replaced it? In Marketo’s Are You a CMO or a VP of Marketing, Jon Miller goes into the origins of each terms and the differences between a Chief Marketing Officer and a Vice President of Marketing. Here is a breakdown from the article: When I look at this list, one of the key elements missing from the CMO side is execution. It’s all strategy. When I think I of true CMO thought leadership, I think of the people who are writing their own blogs and using social media to stay connected. They execute. They are the people and the brands that I pay attention to. Jeffrey Hayzlett of Kodak and Barry Judge of Best Buy are two prime examples of how the CMO archetype has evolved and become more hands on through the use of social media. Both know the power of personal engagement and how it integrates the building of a brand. Both brands have grown through their thought leadership and social [...]
Thank you to everyone who commented on my social media metrics post a few weeks back. Some of you are entrepreneurs with home-based businesses, some are running small businesses, while some of you have your corporate leaders wondering, “How are we measuring social media“. Do you fall into any of these categories? Then watch my video and let me know what you think:
Home based business entrepreneurs, particularly those who are just starting a business, will utilize PowerPoints for soliciting new clients or partners. At any given time, a home based entrepreneur will need to have several PowerPoints ready to go out of the door. Given my artistic sensibilities, I enjoy designing PowerPoints for business presentations. However, sitting down to organize images, write text, insert graphics and add animation to a presentation is VERY time consuming. On top of that, the hard part about designing my own presentations isn’t just about the time. It’s recognizing the importance of professional – and catchy – presentations! Well-executed presentations can offer potential clients and partners the absolute BEST first impression of you and your business. Presentations for current partners will ensure continued quality control within your small business. You could spend hours and hours trying to design your own presentation, or you can hand the task off to someone who can get it done quickly and efficiently. (See my section on outsourcing in How to Start Your Business with $100). One organization that handles other businesses presentation design is www.123PPT.com. 123PPT offers creative and concept development, along with technical capabilities to develop state of the art [...]
Since this past Thanksgiving, the public has been enthralled with the story of the Tiger Woods affair. While I am sure that there is a healthy portion of the population who finds the saga interesting for gossip-purposes, there is also a very notable component that goes un-discussed on programs like Headline News or Entertainment Tonight: the idea of the Tiger Woods brand being tarnished, and potentially beyond repair. In a recent blog post, Gwen Knapp of the San Francisco Chronicle made a recommendation to Tiger Woods: “Stop being a control freak.” I wonder if his control is the only thing that made his brand stick for so many years. Unfortunately, it seems that Woods has backed himself into a corner. He forced his brand not only on the public, but also on himself. As the Brand Personality framework notes, one of the key facets of a successful brand personality is sincerity. Tiger Woods “family man” brand was incredibly successful because he truly seems to love his wife and kids; yet he tarnished his brand when he failed to live it. As I discuss in How to Start Your Business with $100, your brand should be a way of life, and [...]
Some people focus on social media widgets, others focus on social media tools and platforms. I am a big champion of social advocacy. If you are looking to create a culture and a community around your brand, then you have to gear into the core values of the people you are trying to reach. As some of you know, I am the social media strategist for Sokolove Law. What I focus on with them is creating social relevance. How can a company put its money where its mouth is and show that its looking to do good things? Answer =A social advocacy campaign. I am very proud to announce Sokolove’s first (hopefully, of many) social advocacy campaign: Ban Asbestos Now! What is B.A.N.! : B.A.N.! is a fully integrated social advocacy campaign to encourage people to work with Sokolove Law in spreading the word that asbestos is still legal in the US and should be banned. There are a few ways people can show their support: 1) Create a Video 2) Write a Letter to Congress 3) Become a Fan on Facebook and tell your friends: Facebook page 4) Are you on Twitter? Follow BAN and retweet its tweets Onto [...]
I am so excited to be speaking at Launch Camp tomorrow held in Boston. Are you planning on attending? Here is a list of people who will be joining me. Business grants: If you are attending tomorrow and are starting a business, make sure to fill out the Business Grant application. We will review all applications and give 3 lucky people a copy of my book, “How to Start Your Business with $100” and a $100 business grant! Hashtag: If you’re not in the Boston area and want to follow the action through the Twitter, the hashtag is #launchcamp. There will be a bunch of us tweeting throughout the day. If there is someone you want me to connect you to that will be there, let me know below or on Twitter.
When John Cass asked me for my 2010 Engagement Marketing Predictions, I was honored to be asked. I was even more humbled when I found out who the other contributors were: Vic Beck Toby Bloomberg Robert Collins Josh Fialkoff Doug Haslam Shel Israel Jen McClure Zane Safrit David Meerman Scott Aaron Strout Warren Sukernek Chuck Tanowitz Lauren Vargas Byron White Warren Whitlock Rex Whisman Gil Yehuda What are your 2010 Engagement Marketing Predictions? How will companies and brands try to build and cultivate a relationship with you….or will they?