
You’ve heard the saying that “people are a company’s greatest asset,” right? It’s true! Your company (no matter if you work from home or have a small business) is only as good as the people running it – on all levels. That is why is it vital to pick the right people. Even if you’re outsourcing your work. So, who are the right people? How do you know whether or not a person will work out? This answer varies from company to company. The first step is to sit down and look at your company’s long term goals. How is your company looking to grow? What are the qualities that you would like in your ideal employee? What skills and assets are absolutely essential for each employee to embody? Your answers will allow you to determine the qualifications you expect of your employees. For example, if expansion and growth are important, you may want employees who are flexible (because growth requires change), innovative (because growth requires creativity), and looking for advancement (because growth offers opportunities). If you want to specialize in a specific niche, you’ll need employees with specialized skills to match. If you’re trying to improve quality, hiring employees [...]
By Ja-Naé
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Posted in Business Tools, Entrepreneurship, Innovation, Marketing, Strategy, Uncategorized
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Also tagged business plan, entrepreneurs, home-based business, how to open business, how to own a business, how to start a startup, ideas for small business, leadership, outsourcing, software startup, start business, starting a business, startup america, startup companies, startup company, startup programs, startups, the startup, work from home
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Are you looking for ways to hone your time management skills and have more freedom? I had the pleasure to meet the late Carnegie Mellon professor, Randy Pausch (author of The Last Lecture). He was a wealth of knowledge. Here is a wonderful Youtube video where he shows his tricks on gaining more time back.

Your instincts are your best friend, whether you are a leader, working a 9 to 5 or a working from home entrepreneur. Check out my video about how to follow your instincts and let me know what you think.
By Ja-Naé
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Posted in Creativity, Entrepreneurship, Innovation, Spirituality, Strategy, Uncategorized
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Also tagged business, entrepreneurs, home-based business, leadership, starting a business, work from home
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As a CEO and leader, I want to know what motivates me. Don’t you? So, when a friend passed this free evaluation from Tony Robbins onto a few of us, of course I took it. The entire thing was pretty dead on. What I was most intrigued with was the page that told other people how they should communicate me with. Take a look: How should people communicate with you? What motivates you? Feel free to post here or on Facebook or through Twitter!
As a leader and an entrepreneur, one of the most important lessons I’ve learned: Just Breathe. Everything else will take care of itself. It’s true. We get ahead of ourselves instead of allowing life and its gifts to occur and grow within our lives. It is the same with our businesses and organizations. When we breathe (and smile), we remember that we have a choice in the decisions we make, how we experience life and all that it has to offer.

Since this past Thanksgiving, the public has been enthralled with the story of the Tiger Woods affair. While I am sure that there is a healthy portion of the population who finds the saga interesting for gossip-purposes, there is also a very notable component that goes un-discussed on programs like Headline News or Entertainment Tonight: the idea of the Tiger Woods brand being tarnished, and potentially beyond repair. In a recent blog post, Gwen Knapp of the San Francisco Chronicle made a recommendation to Tiger Woods: “Stop being a control freak.” I wonder if his control is the only thing that made his brand stick for so many years. Unfortunately, it seems that Woods has backed himself into a corner. He forced his brand not only on the public, but also on himself. As the Brand Personality framework notes, one of the key facets of a successful brand personality is sincerity. Tiger Woods “family man” brand was incredibly successful because he truly seems to love his wife and kids; yet he tarnished his brand when he failed to live it. As I discuss in How to Start Your Business with $100, your brand should be a way of life, and [...]
By Ja-Naé
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Posted in Marketing, Uncategorized
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Also tagged brain and creativity, branding, business, leadership, Marketing, outsource, outsourcing, social media basics, social media tools, starting a business, tiger woods, work from home, working from home
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February 28, 2010 – 4:26 pm

I love good people doing good things. It makes me happy! The Genesis Network is one of those organizations. That is why I would like to invite you to the party on Thursday night! If you’re in Boston come down and celebrate the organizations’ new website before its founder, Adam Swartzbaugh heads up to Haiti. The Genesis Network is helping young girls and women entrepreneurs around the world. On Thursday, when you purchase an autographed copy of my book, “How to Start Your Business with $100” 50% of the proceeds will go towards their Ghana project! Details: When: Thursday, March 4, 2010 Where: 28 Degrees 1 Appleton Street Boston, MA 02116-5223 Time: 6-8pm Complimentary Apps for those who celebrate with us! RSVP: Click HERE I would love to see many of you come out. Either way, please help spread the word. I want to support these guys as much as possible. Thanks!