These days, learning social media basics can be as easy as reaching out to your email contacts and Twitter followers. But not everyone utilizes a real social media strategy, nor do they implement their brands while using social media. This is the difference between entrepreneurs whose social media outreach is effective, and those entrepreneurs who are not as successful. Even more than branding and strategy, at the core of successful social media is the inclusion of useful, personalized content. When people decide to engage with you, they share personal information with the expectation that you will do so as well. No pressure, right? The good news is you can give them what they want and you don’t have to be a professional writer to do it. Here are three easy ideas to make writing content that everyone will want to read: 1) Tell a Story: All of us are driven by emotional drivers. People connect to stories that they can relate to, and will continue to return to your blog, Twitter account, or Facebook page if they know that they can count on you for that same line of connection. In fact, this Harvard Business Review Article, reasserts the power [...]
By Ja-Naé Duane
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Posted in Business Tools, Entrepreneurship, Marketing, Strategy, Uncategorized
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Also tagged entrepreneurs, how to start a business, small business, social media 101, social media basics, starting a business, working from home
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President Barack Obama is ready for a vote on health care. Obama has been trying endlessly to pass a bipartisan reform. Whether you agree with his agenda or not, one thing can be said about him: he is persistent. As a leader, what can you learn from Obama’s struggle? How can you change your negotiation tactics? How much leverage do you need in order to get what you want? How can you manage to get two parties working together towards the same goal? Whether you are an entrepreneur managing outsourced employees or a mom who is trying to get her kids to eat vegetables, the question then becomes how can we all creatively use the power of persistence to to achieve our goals. Failure is not an option and those veggies need to be eaten. So, how will you make it happen? If you have tactics or success stories, please feel free to share. We would all love to hear them!
By Ja-Naé Duane
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Posted in Entrepreneurship, Marketing, Strategy, Uncategorized
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Also tagged health care, leadership, negotiation, obama, persistence, social media basics, starting a business, work from home, working from home
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February 3, 2010 – 5:48 pm
I am so excited to be speaking at Launch Camp tomorrow held in Boston. Are you planning on attending? Here is a list of people who will be joining me. Business grants: If you are attending tomorrow and are starting a business, make sure to fill out the Business Grant application. We will review all applications and give 3 lucky people a copy of my book, “How to Start Your Business with $100” and a $100 business grant! Hashtag: If you’re not in the Boston area and want to follow the action through the Twitter, the hashtag is #launchcamp. There will be a bunch of us tweeting throughout the day. If there is someone you want me to connect you to that will be there, let me know below or on Twitter.
