
In order to succeed in business, you have to be unique and find the niche that works for you and the people you serve. Today at The Momentum Summit (#mosum, if you’re on Twitter), Ben Fischman, CEO of Rue La La remarked at his morning interview, “I believe in unique unfair advantages.” Rue La La has found theirs. What’s yours? Here are three steps to finding your unique, unfair advantage: 1) Ask: Why do people depend on you? What is it about you or your company that is working and happens naturally? How can you improve upon that? Survey your friends, clients, and colleagues for their feedback. 2) What’s Important? To Rue La La, exclusivity became important. The need to protect their customers, led to an unsearchable site. Of course, this resulted in an aire of mystique around the brand. Understand what is important to your customers and to your company and treasure it. 3) Experiment: What you perceive as your unique, unfair advantage may not actually be the case. Do some measurable tests to see what is working and what is not. Your experimentation may lead to an avenue you hadn’t thought of before. What other ways can you [...]














