October 23, 2012 – 11:53 am

Small Businesses are constantly struggling with ways to scale and market. Near Field Communication (NFC) is bridging this gap with the help of Moo, making it this week’s Game Changer. Check it out: But what do you think? Do you think that devices like the IPhone will be more likely to adapt if companies like Moo are beginning to use the technology? Or do you think that NFC will be caught in the usual battles, that could take years to iron out? I would love to hear from you. Want Ja-Nae to review your product or service? Contact her. Related Posts A Game Changer: The Publishing Industry and How to Start Self-Publishing Game Changer: The Rise of the Hacker The Best of Hitchcock: Musings from the Game Changing Birthday Boy image credit: The Verge

Big Data. What it is exactly? It is a general term used to describe the enormous amount of unstructured data that companies create on a daily basis. If you think of your own daily internet usage, then you can begin to image how much a company can generate. With “Big Data” and the need to report on it on the rise, this weeks Game Changer is Data Journalism. Data Journalism stems from the growing realization that there is a lot of value in finding patterns in news-related information. Recently, we saw the launch of an ebook that explores the field, entitled: The Data Journalism Handbook. Check out my Pulse Network segment on data journalism and its importance. So, do you want to be a Data Journalist? Here is a flowchart from the handbook to get you started: What are your thoughts on data journalism? How do you think it’s changing the game? We would love to hear from you. Related Posts Game Changer: Transmedia Storytelling for the Little Guy Game Changer: Homeless Hotspots, Street Treat & Next Steps How to Create a Revolution: Book Overview Image Source: adhocdata.ca
By Ja-Naé
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Posted in Innovation, Uncategorized
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Also tagged a game changer, data journalism, game change, game changer, how to be a journalist, how to be a reporter, on journalism, the game changer, what is data journalism, what is journalism
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April 12, 2012 – 12:52 pm

Game Changers. They come in all shapes and sizes. Today on my Game Changer segment on The Pulse Network, I dug into the definition of transmedia and how brands are using it today. Check it out: But there is a major misconception when it comes to transmedia storytelling. Many believe that you have to be associated with a film or a large brand. That just isn’t the case. You can be a small business, an entrepreneur, a group, non-profit, volunteer organization…you name it. And for you “little guys” out there, here are three ways to get started: What is Your Story: Before you can do anything, you must decide what your story is about. What is the journey? What obstacle(s) do your “characters” face and how do they overcome them? Pick 3 Entry Points: Once you have your story in place, pick three entry points for into your story. These entries points can be a segment of time, a sub storyline that compliments the world you’re trying to create, or the introduction of a supplementary character. Pick 3 Channels: For each entry point, use a different channel to tell the story. Maybe a piece of the story is told through video, where [...]