August 20, 2010 – 10:35 am
We all like a challenge. When you’re starting a business it is easy to feel overwhelmed by the competition. When you are a VC funded startup who happens to be dominating the scene, there can be a tendency to sit back and allow yourself to breathe for a moment. That is, until a mega brand such as Facebook joins the the game. Then the fun begins. Foursquare, who has been dominating the location-based services arena now has some heavy competition since Facebook launched Places. As ReadWriteWeb writes, the day after Facebook launched Places, Foursquare reported record signups. However, with such steep competition, everyone is wondering: How can Foursquare even stay in the game, yet alone win? Sounds like the typical David and Goliath, right? In Malcolm Gladwell’s “How David Beat Goliath,” Gladwell asks the question: How do underdogs beat superior opponents? Within the article, he attributes the underdog’s success to two basic principles: Operate in real time, much faster than the established powers; and Replace ability with effort — especially effort targeted at the overdogs’ weakest points. He goes on to write, “We tell ourselves that skill is the precious resource and effort is the commodity. It’s the other way [...]
What would social media be without an epic journey into how one of the giants came to be? There has been a ton of buzz around the Facebook movie, “The Social Network.” Check out the trailer, if you haven’t seen it yet. So when I woke up this morning and saw Scott Monty‘s casting of the Facebook movie, I was laughing so hard, I was crying. Here are some of Scott’s picks: To see his entire list, click here. Of course, I felt like there were a few people missing (especially because there were no women on the list). So, here are just a few more men and women that I would cast. Laura Fitton of OneForty/Kirsten Dunst Dharmesh of Hubspot/David Gahan Ann Handley of MarketingProfs/Grace Kelly Scott Stratten of UnMarketing/Mark Feehily Peter Shankman/James Spader As for me, I rather just make my major motion picture debut. But if I have to, then I choose: Who would you be? Let us know. Post your casting pics!
I have some amazing people in my life and that includes my “social circles.” Thank you to those who have said, “Ja-Naé, what do you need? How can I help get the word out about the book?” First of all, you guys rock! That means a lot to me. If you’re on Facebook, here are three simple things that you could do to help that would make a world of a difference: I) Share on your Wall: Post this URL on your wall http://ja-nae.net/blog/all-new-a-step-by-step-guide-to-starting-a-business-with-little-to-no-money and tell people your thoughts on the book. You can also click here and then click on the “Facebook Like” button on the page. II) Fan/Like the Book: Well, those fan pages no longer exist. However, you can like the book on Facebook. Here is the Facebook fan page. You can also just click on the Facebook box that is on the right hand side of this page. III. Comment on Facebook Posts: People like a party! So, they will engage when others have something to say or share. This is how we build trust within our community. So, feel free to share your thoughts and ask your questions on my wall and the book’s page. [...]
I have been thinking a ton about the artists program I’m putting together in Assisi and my spiritual pilgrimage to Taizé. Of course, it brought back great memories of my last trip to the monastery and a conversation a friend and I had over a pint of Guinness: Sam: “You do a lot of sh*t, Nae. I am not sure if you sleep.” Me: “Of course, I sleep. Didn’t you have to wake me up this morning?” Sam: “Yeah, but how do you tell people what you do and who you are?” Me: “I believe that we can sum up who we are in one word. Sooo….what’s yours?” Though I won’t go into our answers, I still firmly believe this. As Americans, we put a lot of emphasis on what we do instead of who we are and what we believe. Isn’t who we are and what we stand for more important than what we do for work (unless you are completely aligned with doing what you love)? People connect with people, not tasks or jobs. So, I figured I would reach out to some of my Facebook peeps and see who they are. Which one word represents each of [...]
Last week, Facebook announced it’s Open Graph, which would ultimately allow for social sharing in its true form. Though this would completely change the way we market to people and ultimately communicate with one another, is it a completely positive thing? Here is some food for thought: People may not realize that when you post something onto Facebook (and many other social sites, for that matter), you are losing the right to that intellectual property. What does that mean for you? Anyone can use it. So, if someone comes to your website, decide whether or not you are comfortable sharing every single page and your intellectual property. If you are…cool. Then Facebook’s innovation would be great for you. But if you’re not, that’s cool too. Just know the implications of sitting on either side of the fence.
Are you on Facebook? With “How to Start Your Business with $100” coming out soon, I wanted a place to give free business tips. Check out the Video and what I am thinking! Also, if you just want to check out the fan page: How to Start Your Business with $100 Promote Your Page Too
By Ja-Naé
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Posted in Business Tools, Entrepreneurship, Marketing, Strategy, Uncategorized
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Also tagged entrepreneurs, home-based business, how to start a business, leadership, outsourcing, social media, starting a business, work from home
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