Last week, I had a great conversation with Evan Burfield of Synteractive on marketing and its traditional archetypes. After hanging up the phone, it made me wonder: Is the traditional CMO archetype dead? If so, what has replaced it? In Marketo’s Are You a CMO or a VP of Marketing, Jon Miller goes into the origins of each terms and the differences between a Chief Marketing Officer and a Vice President of Marketing. Here is a breakdown from the article: When I look at this list, one of the key elements missing from the CMO side is execution. It’s all strategy. When I think I of true CMO thought leadership, I think of the people who are writing their own blogs and using social media to stay connected. They execute. They are the people and the brands that I pay attention to. Jeffrey Hayzlett of Kodak and Barry Judge of Best Buy are two prime examples of how the CMO archetype has evolved and become more hands on through the use of social media. Both know the power of personal engagement and how it integrates the building of a brand. Both brands have grown through their thought leadership and social [...]
