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Tag Archives: business
Measuring Social Media: One Metric
April 12, 2010 – 8:54 am
Thank you to everyone who commented on my social media metrics post a few weeks back. Some of you are entrepreneurs with home-based businesses, some are running small businesses, while some of you have your corporate leaders wondering, “How are we measuring social media“. Do you fall into any of these categories? Then watch my video and let me know what you think:
Which Business Strategies are Working for You?
April 6, 2010 – 9:48 am
With spring upon us, its a great time for entrepreneurs, small business owners and leaders to figure out which business strategies are working and which ones should be ditched. Watch the video and let me know what you think!
Entrepreneurs and Small Businesses: Who are You Selling to?
March 31, 2010 – 3:02 am
Are you an entrepreneur or a small business who has a website in which you are trying to sell someting? Have you ever wondered if your copy is making the grade? A successful marketer – in every setting from a small home-based business to a large corporation – relies heavily on the pulling-power of copy. Writing result-oriented copy can be a challenge, as it must appeal to, entice, and convince your consumers to take action and buy now! However, consumers will only engage if you are speaking their language. If you want to be a successful entrepreneur, you will talk about customers, identify their wants and needs, and be able to describe how your product or service is going to solve a problem that customers have. The WeWe Monitor will help you do just that. This free analysis copy will look at your copy and let you know if you are engaging your consumer or if you are rambling on about yourself again. It tells you how many words are consumer oriented and will tell you how many times you talk about yourself. To check it out, click HERE. I know that I was surprised by the results that I [...]
Passive Income: The Importance of it and Low Maintenance Profits
March 3, 2010 – 8:46 am
Entrepreneurs, small business owners, stay at home moms (and dads) and professionals with a 9 to 5 workweek say the same thing to me: There isn’t enough time in a day. Because there are only so many hours in the day, you need to maximize your profit-making activities through every possible resource. Passive Income (PI) can best be described as a source of profits that are yielded through very little effort on your part. Passive Income should be seen as a supplemental income source – NOT as a primary income source. As I explain in How to Start Your Business with $100, PI is important not only for the sake of increased profits but also for marketing, networking, and strategic partnering. One of the most common forms of passive income are affiliate marketing programs. Affiliate programs are incredibly fruitful for small businesses. One way that I’ve utilized affiliate programs is through the Wild WE website; I’ve identified partners that may be useful to Wild WE members, and provided a link to these partners’ websites from the Wild WE homepage. In return, the Wild WE received space on partner websites as well. Affiliate Scout, an extensive directory of affiliate programs, is [...]
Tiger Woods: Rebuild His Brand?
March 1, 2010 – 9:07 am
Since this past Thanksgiving, the public has been enthralled with the story of the Tiger Woods affair. While I am sure that there is a healthy portion of the population who finds the saga interesting for gossip-purposes, there is also a very notable component that goes un-discussed on programs like Headline News or Entertainment Tonight: the idea of the Tiger Woods brand being tarnished, and potentially beyond repair. In a recent blog post, Gwen Knapp of the San Francisco Chronicle made a recommendation to Tiger Woods: “Stop being a control freak.” I wonder if his control is the only thing that made his brand stick for so many years. Unfortunately, it seems that Woods has backed himself into a corner. He forced his brand not only on the public, but also on himself. As the Brand Personality framework notes, one of the key facets of a successful brand personality is sincerity. Tiger Woods “family man” brand was incredibly successful because he truly seems to love his wife and kids; yet he tarnished his brand when he failed to live it. As I discuss in How to Start Your Business with $100, your brand should be a way of life, and [...]
Social Media Metrics
February 24, 2010 – 6:26 am
I am constantly asked what my recommendations are for social media metrics. I put together this map of some of my favorite metrics. Feel free to download and use for your convenience. Also, if you would like to republish this map, please link back to Ja-Nae.net. Here is a list of those metrics and what they mean: Email Deliverability Rate- Are you even making it into the inbox? Open Rate- How many people are opening your email? List Growth- Are you retaining and growing your list? Content- Which content is being clicked on? Conversion Rate- How many generate leads or sales? Forwarding- How many people are forwarding your email message to a friend? Trends:- Why do people actually open your emails? Which topics are they trending on? Website/Blog Subscribers- How many RSS subscribers do you have? Feed Readers- How many feed readers pick up your blog? RSS Revenue- How much are you earning through your RSS feed? Site Revenue- How much are you earning through your website? Social Bookmarks – How many social bookmarks do you have? Which content is bookmarked the most? Inbound Links – How many other websites are linking back to your site? Content – Which blog [...]
NPR wants to know: Who hates Voicemail?
February 22, 2010 – 12:43 pm
When NPR‘s Beth Teitell asked me to do an interview about how I loathe voicemail, I was more than happy to oblige. As a creative economist, Pareto’s Principle is common sense to me. It’s how I have been able to achieve some many of my goals in such a short period of time. I mean, why in world would I want to sit and listen to a message that a person is likely to repeat when I get them on the phone? To read the article, as well as some hilarious comments: Go to NPR’s Marketplace To listen to the segment: NPR’s Hate voicemail? Check this message… Now, for the real fun. How do you feel about voicemail? How often do you check it? Feel free to comment below, Tweet me, or Facebook me.
Seven Reasons Why You MUST Have Fun!
February 20, 2010 – 8:45 am
In the life of an entrepreneur, it is often difficult to draw the lines between work and play. We seem to forget the adventure of it all. Why we do it. Why we live. We are always “on” looking out for new leads and working to ensure our success. There is nothing wrong with having ambition; but ambition should not eliminate the simple joys of having fun. In business and in life, fun can be infused into our daily routine. Fun is crucial to our sanity, and here I propose seven reasons why you must have fun! IN BUSINESS – The ability to have fun directly influences your capacity for creativity, innovation, and thinking outside of the box. IN BUSINESS – The impact of a personal connection via having a little fun will increase customer loyalty. Jonathan Fields discussed this in his article, Fun Money. IN BUSINESS – Utilizing fun as a crucial component of workplace culture, for the sake of morale and productivity, is key to keeping customers and employees happy. Melissa Dylan discussed this in her article, Defining Workplace Culture. IN BUSINESS – You started your business because you enjoy what you do and want to do it [...]
Are You Over-compensating?
February 13, 2010 – 9:20 am
I know many of you are looking for that luxury lifestyle and hoping that you can design that lifestyle you’ve always wanted and finally work a “Four Hour Workweek.” But at what cost? Perhaps it is the new year talking, but I have been on a total “balance” kick lately. While I value energy, happiness, and positivity, I also believe in a balance in temperaments, in the way of the Taoist philosophy of yin and yang. This informative article explains that “the yin, the yang, and the harmonious temperaments produce the collective, the individualistic, and the harmonious society, respectively.” Makes sense huh? I mean, if you spend all of your time taking care of others, you leave no time for yourself and therefore fail to achieve harmony (and vice versa). Failure to achieve balance within yourself might also give forth the wrong idea about who you are. For example, when I meet someone who is overly-energetic or overly-aggressive, it turns out that 9 times out of 10 that person is extremely insecure. Overcompensation in either yin (collective) or yang (individualistic) sides of yourself yields an unnatural sense of being, both inside and out. Suite101.com had a great article on Balancing [...]
