I am constantly asked what my recommendations are for social media metrics. I put together this map of some of my favorite metrics. Feel free to download and use for your convenience. Also, if you would like to republish this map, please link back to Ja-Nae.net.
Here is a list of those metrics and what they mean:
- Deliverability Rate- Are you even making it into the inbox?
- Open Rate- How many people are opening your email?
- List Growth- Are you retaining and growing your list?
- Content- Which content is being clicked on?
- Conversion Rate- How many generate leads or sales?
- Forwarding- How many people are forwarding your email message to a friend?
- Trends:- Why do people actually open your emails? Which topics are they trending on?
Website/Blog
- Subscribers- How many RSS subscribers do you have?
- Feed Readers- How many feed readers pick up your blog?
- RSS Revenue- How much are you earning through your RSS feed?
- Site Revenue- How much are you earning through your website?
- Social Bookmarks – How many social bookmarks do you have? Which content is bookmarked the most?
- Inbound Links – How many other websites are linking back to your site?
- Content – Which blog posts receive the most traffic?
- Guest posts - Of your guest bloggers, which author seems to drive the most traffic?
- Comments - How many folks comment on your blog posts? How many of these comments are from first time visitors? Are these thoughtful engagements?
- Visits - How many folks visit your site per day? How long do they stay and how many pages to they view? Which page did they exit from?
- Bounce Rate: How low is your bounce rate?
- Google rank - What pages are ranking high on Google?
- Alexa rank: What is your Alexa ranking?
- Keywords – Which keywords are generating the most traffic to your site? Are those keywords relevant?
- TweetMeMe- How many times has your blog post been tweeted?
- Friends and Fans – How many fans do you have on your Facebook Page?
- Comments – How many comments are you getting and what are they commenting on?
- Facebook likes – What articles do people like the most?
- Clicks: How many click-throughs are you getting on your links?
- Groups: How many people have joined your group?
- Insights (for Fan Pages):
- Types of fan interactions with the Page
- Active fans this week
- Total interactions this week
- Post quality rating, from 1 to 5 stars.
- Stream CTR
- Page views
- Media Consumption
Podcasts
- Views: How many people have listened to your podcast?
- Subscribers: How many have subscribed to your podcast?
- Conversion Rate: How many listeners have been added to your sales funnel?
- Followers- How many people are following you on Twitter?
- Twitter lists- How many Twitter lists are you on?
- ReTweets- How many times is your message being rebroadcasted?
- Clicks- How many clicks are you getting on your links?
- Engagements: How many people are commenting and questioning your tweets?
- Favorites: How many of your tweets are marked as a favorite?
- Hashtag: How many times was your hashtag used in a Tweet?
Video
- Views: How many people have viewed your video?
- Comments: How many people have commented on your video?
- Subscribers: How many subscribers does your video channel have?
- Connections: How many 1st and 2nd degree connections do you have?
- Comments: How many people are commenting on your status?
- Recommendations: How many people are recommending you?
- Groups: How many people have joined your group?
- Stars: How many people have starred your answer to a question?
Groups/Forums/Other Social Sites (Yahoo, Google, Ning, Myspace):
- Active Members: How many active members do you have within your group?
- Engagements: How many engagements do you have within the group on a daily and weekly basis?
- Clicks: How many clicks to your website did you receive?
- Rates and Reviews: How many ratings and reviews did you/your company receive?
- Keywords – Which of your keywords lead to a chat interaction?
- Engagements-How many engagements did you have?
- Conversions – How many engagements led to a sale or growth in list?
- Keywords – Which of your keywords is leading your page ranking?
- Subscribers-How many subscribers do you have?
- Views – How many views do you have?
Social Bookmarking:
- Button views – The number of times the sharing icon (button) was viewed on the site.
- Bookmarks – The number of bookmark events.
- Bookmark rate – The number of bookmarks divided by button views.
- Diggs and votes- How many people liked your content?
- Keyword Tags- Which words are people using to category your content?
- Referrals from Site- How many clicks are you receiving from these bookmarking sites?
- Likes – How many people like your posts?
- Engagements –How many engagements are you having?
- Followers-How many followers do you have?
- Shared Readers-How many people are reading your shared items on your Google Reader?
If you are at a more advanced level of social listening and social measuring, Dave Berkowitz’s has a great list for you.
53 Comments
Ja-Nae, I like this post on social media metrics. When will you do one on social media tools?
Can entrepreneurs use this social media metrics map?
I have a small business. This social media map is just what I need. Thank you.
This is awesome. Thank you so much for putting this together. What a well thought out map! Thanks Ja-Nae!
Ja-Nae, This is AWESOME. I have a Small Business and was wondering how to measure social media. This helps me a lot.
I appreciate your Idea of measuring social media. It is pretty useful.
Hi, with your work I found answers for most of my questions. You are an inspiration to women entrepreneurs everywhere. Thank you, thank you!
Your blogs are always so insightful. It’s almost like you know exactly what I’m looking for…
This is a great consolidated list of social media resources. This list is quite extensive.
All I can say is WOW! You have put together a monster list of resources here!
With this, one can easily measure social media. Use this. Its good.
As I look around and see massive volumes of crappy sites, and I find this incredibly useful resource. I have to celebrate. It’s great that I can get all of these social metric goodies all in one place.
This is an amazing job and of course helpful. I was curious. Did you start Wild Women Entrepreneurs with $100? Is that what the book is about?
Excellent compendium – thanks for doing this.
This is an extremely impressive list Ja-Nae. Very very helpful. I’ll be back to read and reread many of the items here.
Thank you so much.
Wow!! what a fantastic list! as a women entrepreneur myself, this is an amazing gold mine to come upon….well done!
Wow! That is an amazing list. I’ve got a lot of reading to do! Thanks for putting it all together. Also, thanks for friending me on Facebook. I look forward to your friendship.
Excellent & much needed list! Good Usage of social media tools
What a great list of resources! I totally agree that measuring social media is crucial to how it works and is perceived
AWESOME Work. Thank you Ja-Nae!!
A great list, Ja-Nae ! You’re turning out to be quite the font of information. Consider me a fan.
Awesome list!! It’ll take a while to dig through all of those, but I’ll definitely keep this bookmarked as a resource!
Social Media Metrics SUPERLIST!!!!!!!
Thanks. This is one of the most helpful posts I’ve seen in a while ANYWHERE. Will definitely share with my small business clients!
This is an amazing list for all looking to get involved in social media and improve / expand their online presence and reputation. Thanks for the great insights
Really awesome collection of Social Media Metrics tools and advice!
Literally a super list for social media analytics resources. I do not want to know how long it took you to come up with these. You rock.
can learn much, much more from the Social Media Metrics… courtesy of interactive insights
This is great for entrepreneurs who are just starting out. I know I have to do social media for my small business, but I was struggling to find what I should be measuring. Thank you for providing an amazing list of social media metrics.
Ja-Nae!!!!!
Impressive List!
Great list! One of the most thorough posts about social media tools I’ve seen.
Awesome list!
I’ve been thinking about a simple approach that covers what I do in social media. My boss just doesn’t understand why you need it or how to measure it. This map will help.
Great to have your thoughts about social media Metrics. Very Helpful. I am glad I found it.
I had to bookmark this article ourselves and come back to it. Easily one of the best compiled reference list! Great job Ja-Nae!!
I only have two words to say. WOW and THANK YOU!
Social Media is all still very new to me. As a small business owner, I already feel overwhelmed by everything that I have to do. Then to add social media on top of it. It was a little too much to take. This list of social media metrics helps put it into a better perspective. I still don’t know what I am doing, but I feel a little more comfortable.Thanks for the great ideas.
Yes, nice blog, thanks for useful, meaningful article, and the great ideas. Do all of these social media metrics apply to all businesses or are these just for entrepreneurs and small businesses? Since I know you have Wild Women Entrepreneurs, I didn’t know if I should be using these for my work. Thanks.
excellent list for me as an entrepreneurs — thanks for the info
Great stuff Ja-Nae – have passed it on to our Comms guys. Thanks. Will you be doing more posts around social media?
Nice presentation!!! It helps a lot.
I’m starting to hear more and more about marketing through social media and your post made things very clear why I should. I will be watching for more posts like this.
Very insightful info… I’m passing along to our staff, thanks!
Very well put! Thank you!
Very good article. It has tons of good information on measuring social media metrics. It’s nice to have a social media map that I can download. Sweet!
These are great metrics, particularly since I am new to social media and my boss is making me do it.
Great list. Good specific list targeted at “where the rubber hits the road”, how we really measure social media.
Great article! Thanks for sharing this, it includes several resources that I am eager to explore in more depth. So glad to have stumbled upon this site! Ja-Nae, you’re beautiful, by the way.
Great post: This is a really comprehensive summary, with all sides considered. I will keep on file! Thanks. Ja-Nae, will social media help me when I start my business with less than $100? I just pre-ordered your book and I am pysched. I have wanted to start my own business for the longest time and I have been afraid to. Thanks for being an inspiration.
Blasted it out of the park Ja-Nae! This was great. Thank you! I am so proud of you. I remember when you started Wild Women Entrepreneurs. I am so impressed by you. Thank you for showing us this could be done.
A lot of useful info here on social media, thanks. I am a newbie and could use all the help I can get. Can you do a list of your favorite social media tools and resources, please. That would be helpful.
This is good. I think it has potential. What types of businesses do you consult for social media? Are they B2C or B2B or both?
Social Media Metrics in abundance! Wow! This is all I could have asked for and more. Thank you for doing this!
You know, I wish there had been far more weblogs such as this one, I truly take pleasure in the content published here