But there is a major misconception when it comes to transmedia storytelling. Many believe that you have to be associated with a film or a large brand. That just isn’t the case. You can be a small business, an entrepreneur, a group, non-profit, volunteer organization…you name it. And for you “little guys” out there, here are three ways to get started:
What is Your Story: Before you can do anything, you must decide what your story is about. What is the journey? What obstacle(s) do your “characters” face and how do they overcome them?
Pick 3 Entry Points: Once you have your story in place, pick three entry points for into your story. These entries points can be a segment of time, a sub storyline that compliments the world you’re trying to create, or the introduction of a supplementary character.
Pick 3 Channels: For each entry point, use a different channel to tell the story. Maybe a piece of the story is told through video, where your supplemental character has a Twitter account. Get creative and use a channel that is appropriate for what you are trying to do.
Keep it Short: If you are new to this, then keep it short. Do not feel that you have to flush out a 15 page website for this. You want to make a strong impact, and usually, brevity is best.
What about you? What great examples of transmedia have you seen? Has your company tried to incorporate it into your marketing strategy? We would love to hear from you.