Category Archives: Marketing

The Leaders: How to Lead with a Healthy Ego

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Whenever I take on a new leadership role, I’m reminded of the famous words of Baron Acton – “Power corrupts; absolute power corrupts absolutely.” It’s tempting to want to lead by your ego when you’re in charge. Trust me, I’ve seen it happen. Good bosses that have lost sight of what it means to be a successful leader, simply by letting their own personal agenda take precedence over what’s good for the business. Even I’ve had some moments where I had to step back and ask myself, “Is this what is best for the company or just for me?” As you begin to take on new leadership roles, possibly when you hire a freelancer or by outsourcing jobs, you also run the risk of being corrupted by power.  So what can we do to guard against falling into this trap? Refocus on the good – If you have authority, remind yourself what good it can potentially accomplish.  For example, does your power allow you to push for innovation or envision new possibilities?  Or do you find yourself using your power to squash new ideas that threaten your position? Acknowledge the dark side – Denying or ignoring power’s pull toward corruption is [...]

The Time Management Tools You Must Know

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When you have a traditional, corporate job, deadlines are created by your responsibilities and obligations to your bosses, partners, and associates. But when you are an entrepreneur with your own home business, the only deadline is death. Hopefully, that is a long ways off; but that just makes it harder to discipline yourself to look at the big picture of your life and how you spend your time.

The Art of Managing Wild Teams

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The reason for their success is that teams that do not agree on everything are able to challenge each other to come up with better and better solutions. If everyone always agrees, then the team isn’t producing anything that an individual member could not. Wild teams are forced to think outside the box and come up with innovative new ideas to solve age old problems. These teams are best at creative problem solving.

Simple Ways to Build Company Culture

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I cannot stress enough how essential it is to build company culture. In fact, whether you’re a new small business entrepreneur or an old hat at running a business, this is one of the most important things to focus on. Your company culture is directly tied to your brand, and it affects people’s perceptions about your brand. In today’s podcast, “Simple Ways to Build Company Culture”, I talk about how this can make or break your business. When you think about company culture, what are some of the first things that come to mind? Join the conversation by leaving me a comment today. Connect with Ja-Naé on Twitter, LinkedIn, Facebook ______________ Looking to start a business or own a small business? Please consider buying my book, How to Start Your Business with $100 because it will save you thousands of dollars and you should find what you’re looking for.

Today: Watch 140 Conference Live

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As many of you know, I’m speaking today on “Creating Revolutions” at the 140 Characters Conference in Detroit. This is a great conference with tons of great advice and storytelling. Here is your chance to watch it live. Just click below and enjoy! Connect with Ja-Naé on Twitter, LinkedIn, Facebook ______________ Looking to start a business or own a small business? Please consider reading my book, How to Start Your Business with $100. You should find what you’re looking for.

Social Marketing, Metrics and the Relationships They’re Built On

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When Dave Weineke said that he wanted to do a presentation on social marketing ROI for the Biz100 Tour, I NEVER thought I would learn so much about analytics (though I know it is a specialty of his). Many small business owners struggle with how to start social marketing and whether it makes sense for them. In the deck below, Dave Weineke walks you through the value of the relationships you build online and how to measure them. Thanks again, Dave! Social Marketing ROI and Beyond: Measuring Return and Relationships View more presentations from Ja-Naé Duane. Connect with Ja-Naé on Twitter, LinkedIn, Facebook ______________ Looking to start a business or own a small business? Please consider reading my book, How to Start Your Business with $100. You should find what you’re looking for.

Biz100: Small Business Events This Week

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As you may know, last week we kicked off the Biz100 Tour: 100 Events for Starting and Growing Your Business. We had a great response and I want to give a special thanks to our first guest presenter, Dave Weineke. I now feel like an analytics nerd because of the wealth of information he shared. Since we have a ton of events ramping up, I will give an update every Sunday (in this case, Monday) of what to expect in the week ahead. Here are this weeks events. Check them out: Tuesday, October 12th: How to Outsource Your Accounting Wednesday, October 13th: 7 Reasons Why Small Business Need to Have Fun Thursday, October 14th: How to Find a Project Manager Friday, October 15th: How to Outsource Your Powerpoints Friday (all day): Q and A on LegalZoom’s Facebook wall Saturday: PodCamp Connecticut Saturday: Live Stream of “How to Start Your Business with $100” Special Thanks to our webinar sponsor, ReadyTalk.com. They’ve been a sponsor for years and I cannot recommend them enough. Love those guys! If you would like to follow the events or ask a question, here’s some info you will want to know: My Facebook Profile Facebook Fan Page [...]

Announcing The Biz100 Tour: 100 Events on Starting and Growing your Business

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As some of you may know, I have been planning a book tour around “How to Start Your Business with $100.” However, a book tour wasn’t what I wanted. It’s not what I’m about. I’m looking to connect with as many entrepreneurs and small business owners as possible, so that I can teach that either how to start a business with $100 or how to scale the business they already have. With that, I’m  so pleased to announce the <drum roll please>…. Biz100 Tour: 100 Events on Starting and Growing your Business for less than $100! Oh, yes! You heard correctly. I’m doing 100 events! About the Tour: The Biz100 Tour runs from October 5, 2010 through December 15, 2010. The tour will consist of 100 events geared toward growing the small business. Types of Events: An event can be one of the following: Webinars (with special guest stars) In-person Events Social Chats (on Facebook and Twitter) Teleconferences Ustream shows Watch this video on WHY I’m doing 100 events: What to Expect: New resources, tools, and surprises every day! Events that you can watch or attend almost every day! Meeting those small business owners who have succeeded and can help [...]

Announcing The Biz100 Tour: Bootstrap While Starting Your Own Business

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I have been excited all weekend and it’s been hard to contain myself. It’s official! We’re going on tour this fall! The tour is entitled, “The Biz100 Tour: Bootstrap while Starting Your Own Business with $100” When I wrote “How to Start Your Business with $100,” I didn’t know that it would have the impact that it has had. I am absolutely humbled and grateful that this book is getting into the hands of the people who need and want the information the most. But to me, it’s not enough. We need to connect people with one another in their own communities, get them working together, and show people that whether you’re just starting your own business or have had a small business for a few years, there are simple ways to growing that business. The website will be up shortly, so stay tuned. If you want The Biz100 Tour to head to your city or if you are looking to reach entrepreneurs and small businesses as a sponsor, then feel from to connect with me on Twitter, LinkedIn, Facebook ______________ Looking to start a business or own a small business? Please consider reading my book, How to Start Your [...]

How Foursquare Will Win the Battle Against Facebook

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We all like a challenge. When you’re starting a business it is easy to feel overwhelmed by the competition. When you are a VC funded startup who happens to be dominating the scene, there can be a tendency to sit back and allow yourself to breathe for a moment. That is, until a mega brand such as Facebook joins the the game. Then the fun begins. Foursquare, who has been dominating the location-based services arena now has some heavy competition since Facebook launched Places. As ReadWriteWeb writes, the day after Facebook launched Places, Foursquare reported record signups. However, with such steep competition, everyone is wondering: How can Foursquare even stay in the game, yet alone win? Sounds like the typical David and Goliath, right? In Malcolm Gladwell’s “How David Beat Goliath,” Gladwell asks the question:  How do underdogs beat superior opponents? Within the article, he attributes the underdog’s success to two basic principles: Operate in real time, much faster than the established powers; and Replace ability with effort — especially effort targeted at the overdogs’ weakest points. He goes on to write,  “We tell ourselves that skill is the precious resource and effort is the commodity. It’s the other way [...]