Category Archives: Marketing

50+ Business and Leadership Quotes

business and leadership quotes janae the freelancer

Have you ever had the morning where two cups of coffee wasn’t even to get you going to tackle the day? The type of morning where your bed is so comfortable that you wonder why you ever leave it to do other things?
Yes, it is that type of morning.
We all need a little motivation from time to time. One way that always gets me going are quotes that I love. From Vince Lombardi to Lao Tzu, here are 50+ quotes to help kick start your day!
1. “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.” -Lao Tzu
2. “Leadership rests not only upon ability, not only upon capacity; having the capacity to lead is not enough. The leader must be willing to use it. His leadership is then based on truth and character. There must be truth in the purpose and will power in the character.” -Vince Lombardi
3. Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy. – Norman Schwarzkopf
4. The golden rule for every business man is this: “Put yourself in [...]

Innovation 101: 13+ Ways to Spark Your Creativity

creativity janae how to be creative the freelancer

I was working on a rather mundane project last week when suddenly I was struck with a brilliant idea that stopped my work dead in its tracks.  I love it when this happens, even if it sidetracks the work at hand for a few hours.
But sparking your creativity is easier said than done.  It is usually a serendipitous phenomenon, but I believe there are a few techniques you can use to trigger that creative impulse.  Here are over 13 ways I get the creative juices flowing.
1.       Doodle.  You’ve heard of brainstorming and stream-of-consciousness writing to free your mind and unleash your creativity.  But even those activities are limited by conforming your boundless imagination to language.  Instead, just take out a blank piece of paper and a pen and doodle away.  Draw whatever comes to mind.  Just scribble anything and see what appears.
2.       Challenge Yourself.  People under pressure tend to surprise themselves.  Try giving yourself a deadline, say, coming up with 10 great ideas by the end of the week.  If your mind understands that there is a deadline to meet, it starts to work extra hard to ensure you meet it.
3.       Join with Fellow Creatives.  Creative people inspire each other.  [...]

Productivity 101: How to Run a Meeting

productivity 101 janae the freelancer

I ran into an old friend at a recent networking event who has worked at an office for many years.  Probably his biggest complaint about the business world is the constant meetings.  How often do we hear about meetings where nothing is accomplished and everyone feels like they wasted their time?  It’s become an office cliché.  There’s even a website called meetordie where you can determine just how much money a business wastes on an unproductive meeting.
But, believe it or not, meetings were originally intended to serve a purpose.  And, whether we like it or not, meetings are a necessary evil for just about any business to get work done.
However, that doesn’t mean we can’t improve on the concept of meetings and make them valuable to you and your attendees.  Follow these four steps to make your meetings more meaningful:
1.       The fewer the better.  Getting everyone’s input can be valuable, but when time is of the essence it just isn’t worth it to invite that guy who works in the mail room.  Keep attendance limited to just the people who are directly involved in the meeting’s objectives.  Before sending out the meeting memo, ask yourself if all the people cc’ed [...]

How to Get Paid

starting a business the freelancer how to get paid janae

My buddy Luke is having trouble collecting from a client of his.  The client wants him to continue doing work, but has not paid him for the work he has already done.  As a freelancer, every single dollar means the world to him.  Like many small business owners, Luke has to feed his family at the end of the day.
Has this ever happened to you? Does it still. Well, you are absolutely not alone. Most of the entrepreneurs that I know deal with this in one form or another. Even me.
So, when you’re trying to do the right thing by your client and still keep yourself in business, where is the line drawn? What could you have done even before the work began?
Mike Monteiro doesn’t mess around when it comes to collecting payment.  In his Creative Mornings video, “F*ck You.  Pay Me” he shares some hilarious insight into his strategies for collective payment for creative service industries. Check it out:

2011/03 Mike Monteiro | F*ck You. Pay Me. from SanFrancisco/CreativeMornings on Vimeo.
Here are some familiar and irrational excuses he’s heard from clients. Do any of them sound familiar:
“We ended up not using the work”
“Really not what we wanted after all”
“We got [...]

How to Fail

how to fail janae ja-nae

I have a friend who has acquired many different skills, from automobile repair to computer programming.  One time when I asked him where he learned so many skills, his answer was simple – he taught himself through “trial and error.”  He allowed himself to fail until he learned the skill.
This has made me think a lot about failure and how important it is to allow yourself to fail.  All of my successes have come from failure.  Projects never end up the way I originally intend, people who seemed like they could be accountable could not, and businesses took longer to make a profit than I had anticipated.
But the English language has made us equate failing with being a failure, when in fact failing is necessary in order to succeed. If we never allow ourselves to fail, then, unless we are born perfect, we’ll never attempt to learn or do anything that risks failure.  When I started my first business, I made many mistakes and “failures” before I got it right.  I didn’t give up or get discouraged because I understood that failing was just a step towards success.  And I was right.
In order to succeed, you must allow yourself to [...]

How Obama Can Use Transmedia Storytelling in Marketing His Re-Election

transmedia janae obama marketing social influencers

Organizing people around a common goal and empowering them to act is no easy feat. However, Obama’s presidential campaign was a fantastic example of how it could be done using technology and social platforms. It is why he is one of the example in my upcoming book, “How to Create a Revolution: A Step-by-Step Guide from History’s Social Influencers.” So, when Obama announced his campaign for re-election, it started my wheels on how he could do things differently-really create an empowered experience for his supporters through transmedia storytelling. In the video below, I give three suggestions. Take a look.

What storytelling ideas do you have for this re-election campaign, or any campaign for that matter? We would love to hear from you.
Related Posts:
Social Marketing, Metrics and the Relationships They’re Built On
Why I Started Our Revolution
How Leaders Can Be Great By Asking The Hard Questions

How to be an Effective Risk-Taker

how to be a risk taker

As you may already know, I am a strong advocate for innovation and believe it to be the backbone of any successful endeavor – whether it applies to your business or your own life.  However, innovation is – by definition – risky.  New ideas do not always turn out to be good ideas.  And now with the economy the way it is, tightening budgets kill innovation because no one can afford any risks.
Yet, without innovation, we end up stagnating – always playing it safe without ever advancing.  I’ve always looked for areas in my company or my life that could stand withstand a little risk in order to find better ways of doing things.  The trick is to manage your risks.  You can optimize innovation to gain great new ideas while minimizing the effects of bad new ideas by following these steps:

Evaluate Risk-Taking:  How often do you or the people in your employment take risks?  Take an honest look at your business by holding interviews, skip-level meetings, or anonymous surveys to gauge risk aversion.  You may realize you have created an environment where people feel anxious and hold back ideas.

Open a Dialogue:  Invite anyone into an open dialogue where they [...]

Revolution! Solutions: Apps Keep Heart Health in Your Hand

fall of healthcare social good heart month

February is Heart Month. It was one of the reasons why I thought that the first month’s topic for Revolution! Solutions should be Healthcare.  So, how is the healthcare system utilizing application technology?
Enter guest blogger, Carissa O’Brien:
In an emergency, every minute counts. In the case of sudden cardiac arrest (SCA), with every minute that passes, survival decreases by 10 percent. Do the math and you can see what the odds are after just 10 minutes. And yet, help can’t always arrive that quickly. But what if the first step to getting the help you need was as simple as reaching into your pocket for your smartphone?
Fire and EMS have made great efforts over the last decade to reduce response times and get to victims quickly, and they’ve experienced some great successes. Moving public access defibrillator programs into communities, including in rural areas, also helped reach new milestones. But still, survival rates remain fairly low, and many feel engaging the public to help victims with immediate access to CPR and automated external defibrillators (AEDs) are what’s needed to move the needle. Enter the app.
You may have seen Techcrunch feature a new localized app called FireDepartment.org. The first iPhone application of its [...]

The Leaders: How to Lead with a Healthy Ego

the leaders

Whenever I take on a new leadership role, I’m reminded of the famous words of Baron Acton – “Power corrupts; absolute power corrupts absolutely.” It’s tempting to want to lead by your ego when you’re in charge. Trust me, I’ve seen it happen. Good bosses that have lost sight of what it means to be a successful leader, simply by letting their own personal agenda take precedence over what’s good for the business. Even I’ve had some moments where I had to step back and ask myself, “Is this what is best for the company or just for me?”
As you begin to take on new leadership roles, possibly when you hire a freelancer or by outsourcing jobs, you also run the risk of being corrupted by power.  So what can we do to guard against falling into this trap?

Refocus on the good – If you have authority, remind yourself what good it can potentially accomplish.  For example, does your power allow you to push for innovation or envision new possibilities?  Or do you find yourself using your power to squash new ideas that threaten your position?
Acknowledge the dark side – Denying or ignoring power’s pull toward corruption is the first step [...]

The Time Management Tools You Must Know

the freelancer time management for leaders

When you have a traditional, corporate job, deadlines are created by your responsibilities and obligations to your bosses, partners, and associates. But when you are an entrepreneur with your own home business, the only deadline is death. Hopefully, that is a long ways off; but that just makes it harder to discipline yourself to look at the big picture of your life and how you spend your time.