Ja-Naé Duane

Company culture is one of the most important things you can focus on. It doesn’t matter if you are starting a business, running a small business or leading a 300 person company. Your culture is your direct link to your brand AND its longevity. Why? People support things they relate to and believe in, as I spoke about in this recent post about leadership perspective. If you’re not building your company culture, then you’re losing the game.

Here are 3 Simple Ways to Build Company Culture:

1. Find your Company Values: What does your company stand for? What do your employees believe in? What motivates them? Brands that thrive are the ones that unite its employees with its customers for a greater purpose. What’s yours?
2. Stop Changing What You Offer: When companies struggle (I saw this a lot during the recession), they start reinventing themselves. That is not always necessary. Know which products and services are your biggest seller and find things that compliment that. No need to reinvent the wheel.
3. Grow and Nurture Your Leaders: Employees can be your biggest evangelists. So can your customers. Consider them all leaders representing your company. How can you grow and nurture them into the leaders you (and they) can be proud of?

Of course, there are many others ways as well. Which ways do you recommend? What successes have you seen? Feel free to share with us.

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